Tour de Belfort wanted a bespoke wine bottle bag that would provide an elegant and secure packaging for their range of organic wines sold via their shop, Le Vin La Table.
Tour de Belfort had some bad experiences with creating a wine bottle bag that could carry 2 bottles: plastic ones looked cheap and some cracked at the seals. Paper bags looked smarter but the bottom collapsed when put down on a wet floor, which led to disaster when the customer had to put the bag down on a wet pavement while opening their car. They also wished to offer a bag that could be reused and carry the name of their range of award-winning wines and their retail shop.
Smartbags created a reusable wine bottle bag that fulfilled this brief. The bags are made from Non-woven PP which is strong, anti-bacterial, water-resistant and a great fabric to print on. A brilliant alternative to the plastic and paper bags used by Tour de Belfort previously and the perfect way for customers to carry their wine home and promote the brand whilst they do so!
About Tour de Belfort
Tour de Belfort is a family-run French vineyard situated in South West of France. Their award-winning wines are organic and handpicked. Muriel married an English man and moved over to Cheshire where they opened Le Vin La Table, their own wine shop offering cooking and wine tasting classes. Visit the Tour de Belfort website for more information.
