Enfield Council is spearheading a campaign to encourage its residents to ‘Go Green - Shop Local’ to provide a welcome boost to the local traders and create a sense of community. After meeting Smartbags founder, Matt Lewis, the Council felt that a reusable non-woven shopping bag, made from recycled plastic bottles, (rPET), sent out the right message about the Council’s commitment to the environment as well as being a useful brand ambassador for the campaign.
The hard-wearing, water resistant shopping bags featured the campaign’s logo and slogan prominently and created a fun, talking point. Enfield Council has been thrilled with the reaction to the campaign.
