In October 2014 the Carrier Bag Tax was introduced in Scotland to combat the environmental impact of disposable plastic bags. This provided a marketing
opportunity not only for retailers, but for other types of business and service too. As more people turned to a 'bag for life' to avoid the 5p tax,
National Museums Scotland were inspired to find an environmentally friendly solution for customers to complement their product range in both quality
and design.
They decided on using an image of the iconic interior of the Museum as the design for the finished bag. The Grand Gallery is an iconic feature of the museum and instantly recognisable within Edinburgh, so a perfect ‘marketing’ image. The photograph reproduced wonderfully on the bag and the Museum were delighted by the way it turned out.
By choosing a 'bag for life' made from Woven PP they could take advantage of 100% print coverage in full CMYK using OPP lamination. As you can see, the print quality & design is eye-catching, crisp and clear!
The bag is being sold in the Museums on-site shop so is generating extra revenue, whilst serving a practical purpose and reducing waste. The printed Tote Bags were also used to generate some online PR. The reusable bags were offered as a prize on their Facebook page and were stuffed with museum goodies and a membership, This helped to attract and engage visitors to the National Museums of Scotland Facebook page, as well as showcasing the reusable bag as a product in it's own right.
All in all, these stunning tote bags have been a great success!
National Museum of Scotland
Attracting over 1.5 million visitors a year, the National Museum of Scotland is the most popular visitor attraction in the UK, outside of London. The bustling onsite shops cater for those interested in all areas of the Museum’s diverse collection with a wide range of gifts, books and jewellery. To discover more about the Museum and to browse the online shop visit www.nms.ac.uk
National Museums Scotland care for collections of national and international importance across four museum sites. The organisation’s largest site, the National Museum of Scotland, houses a diverse range of exhibits from dinosaurs to the technology of the future, presenting and interpreting them for audiences of all ages. Ten new galleries are due to open in 2016 showcasing decorative art, design, fashion, science and technology - offering visitors even more treasures to explore.
