Stand Out at Trade Shows - Bag Your Brand with an Event Bag

How Branded Event Bags can be used to help any business to attract visitors at trade shows and will continue to promote your brand long after the show has ended..

Trade shows and events are a great way to make sales, create new leads and tell people about your business. But they're expensive so it's key that your business plans ahead to ensure that you don't miss your chance to stand out from the crowd.

Trade shows are big, busy places and it can be tough to get noticed. How are you're going to attract potential customers to your stand on the day? Prowling the hall and pouncing on people could be annoying and make a bad first impression for your business!

Here at Smartbags, we specialise in creating stunning custom-printed event bags enabling you to Bag Your Brand for trade shows. Printed reusable bags are a useful promotional tool to attract visitors to your stand and create positive vibrations around your business brand.

There's more to it than just turning up on the day, so take some time to prepare your marketing plan so you have plenty of time to order event bags, marketing materials and anything else you'll need on the day.

Reusable Event Bags Attract Visitors

Eye-catching event bags that are well designed, will act like beacons alerting attendees to your presence at the trade show. Often people will see other attendees carrying a beautiful bag and will actively seek out the business giving away these attractive freebies to grab one for themselves.

This spares staff from sitting on the stand twiddling their thumbs or running around trying to attract people. Everyone loves a swag bag and giving them away allows for more opportunities to talk to potential customers, engage with them and generate leads.

Don't forget to have a system to collect contact details so you can build your mailing list and follow up on leads after the show. Have a plan in place to follow up and maximise the business connections you make.

Read our Case Study: Shearer Candles Shine at Spring Fair

Read all Case Studies on Event Bags and Event Marketing

Event Bags Advertise Your Brand Long After The Event

A reusable event bag continues to work long after the show has ended. It goes back to the office (or home) and will be a physical reminder of your business after dismantling the stand.

If the reusable bag is practical and well-designed it will be reused many times and it will be an advertisement for your business each time it is reused. To learn more about successful show marketing, read case studies and learn more about bag styles and materials, by downloading our free guides.

Download your FREE Guides to Event Marketing

To learn more about event marketing for trade shows and events, you can get instant access to our two free guides. Download them now!

1. Free Guide to Event Marketing

• Full of our top tips and will help get you organised for your next trade show.
• Get advice on how to market your business and create brand impact
• Tips on stand design
• Focus on the Top 3 most popular bag styles for events
• Read client case studies to see how other businesses are using event bags

Download the Free Guide to Marketing

2. Bag Your Brand for Trade Shows and Events

• Learn more about sustainable Non-woven PP material - more economical and eco-friendly than natural fibres
• See price guides for our most popular event bag style - the tote bag.
• Share this brochure with your marketing team to explain the benefits of using Smartbags to order event bags.

Timing & Planning Event Bags

Spring and Autumn are the busiest periods in the trade show calendar. If you plan to use a promotional bag as part of your trade show marketing campaign make sure you leave enough time to process your order.

Made-to-order branded event bags take around 10-12 weeks to produce and deliver via economy sea delivery. Try to leave enough time so that your business can save up to a third on delivery costs.

Express orders take 4-8 weeks via Air. And if you're strapped for time, we can offer a split delivery service. Get up to 20% of your order sent ahead by air, then the remainder delivered via sea.

We can also help to protect your business cash flow by offering flexible payment terms and delivery to a bonded warehouse.

[Published July 2021 | Updated June 2024]