Top 3 Promotional Bag Styles for Summer Promotions & Giveaways

Promotional Bags are the ideal branded giveaway for the Summer months. Read about our Top 3 popular bag styles for the Summer season

(Blog updated 26th Feb 2024)

Are you looking for a creative way to promote your brand this Summer? A printed promotional bag provides a great canvas for marketing messages with a larger print area than other promotional products such as pens, mugs, chocolate bars, etc.

Choose an eye-catching reusable bag and your business branding and logo will get many brand impressions during the sunny weather. People are out and about more in the Summer months. so a well-designed reusable bag turns your customers into walking advertisements, promoting your brand every time they reuse the bag outdoors.

As wholesale suppliers, we stock a wide range of promotional bag styles - read on for details of our three most popular promo bag styles.

1. Promotional Tote Bag

The Reusable Tote Bag is our most popular promotional bag style. The Tote bag is a great choice for summer events, used as a giveaway to increase brand awareness. Give them away at food events, garden shows, sporting events or children's fun days and community events.

Everyone loves a freebie and people will flock to get a well-designed reusable bag for themselves. Make them more desirable by filling them with goodies that fit your Summer theme. Fill them with product samples, or summer items such as caps, foldable frisbees and a handheld fan.

Non-Woven PP Tote Bags

We're specialist wholesalers of Non-woven PP Bags. Non-woven PP is economical, long-lasting and easy to clean. With a lower carbon footprint than many natural fibres, non-woven PP is a sustainable choice and is 100% recyclable after use.

Browse All Non-woven PP Bags

Recycled Tote Bags

Our Recycled Tote Bags are made from 100% recycled plastic bottles or 70% recycled rice sacks. These eco-friendly promotional bags might be made from recycled plastic but they feel soft, like a piece of fabric.

We recycle used rice sacks and plastic bottles to create the fabric. If you choose a bag made from recycled plastic bottles, they are also 100% recyclable after use.

Our 70% recycled laminated bags can't be recycled. But as they are made from recycled, long-lasting fabrics they are still a green choice for your business. They are long-lasting and durable so can be reused for years.

2. Printed Bag for Life

The Bag for Life has seen a huge increase in use, especially since the introduction of the bag charge in the United Kingdom. These heavy-duty bags are strong and are laminated for extra durability and to make them easy to wipe clean. Perfect for carrying picnics, camping gear, festival supplies, sporting equipment and other Summer essentials.

Bags for life are commonly used by supermarkets for carrying bulky shopping home but they are also used by other retailers like garden centres, DIY shops and those selling heavier, bulky goods.

These are a great choice for Summer events where bulky items are sold. Give them away with purchase and let the recipient spread your brand message as they transport goods home and reuse the bag in the future.

They can also be used at your event or stand, to beef up your branding. Use your branded Bag for Life to transport the equipment for your stand and use it to store essentials like marketing materials.

Read more on Designing a Branded Bag for Life

3. Foldable Shopping Bag

Foldable shopping bags fold down into a small strawberry-shaped pouch making them easy to pop in a handbag or pocket until they're needed. They may look small but don't be deceived. They expand when filled and are strong enough to carry shopping home. They are also great for a day in the park. Use it for essentials like a book, bottle of water, small picnic and towel.

These bags are popular with all types of retailers as they can be sold at the point of purchase to carry shopping home. They also make a great giveaway for eco-friendly brands, local environment awareness initiatives and FMCG's.

Foldable Bags are available in both Nylon and rPET - the material made from recycled plastic bottles. Nylon is more economical, whilst rPET is the most eco-friendly.

Choosing the Right Promotional Bag Style

Think about your Target Market

To make the most impact with your customers think about which type of reusable bag would best suit your target market and marketing goals. The more they like it, the more chance they will reuse it regularly and promote your brand name. So, think about their needs as you design a printed bag to promote your business:

• Where will your business be giving away the printed bags? Are they for trade customers, consumer shows, local community events, or as part of a specific campaign? Create a reusable bag that's practical for the purpose and people will want to take away with them.
  
• How will the bag be used? Are you creating it for shopping, as a goody bag, or for some other practical usage at an outdoor event? The final use will determine the bag style required.
  
• What promotion are you creating the promotional bags for? Reusable bags can be used in so many ways including; social media campaigns, retail campaigns, charity fundraising and awareness, or to generally increase brand awareness with your target audience at a trade show or consumer event. Create a bag that works with your campaign goals.