Marketing Fitness Brands: Promoting Personal Training, Gyms, Studios & Sports Classes

The Covid pandemic and subsequent lockdowns have been a huge blow to gyms and fitness studios. But now it's time to reopen and get your business back on track. Read on for ideas on how to promote your fitness business.

As we all become increasingly aware of the importance of keeping active for a healthy life, the fitness industry continues to grow and looks set to continue to grow and flourish during 2021.

The State of UK Fitness Report gives some interesting insights into the size and growth of the industry during 2019/20:

UK Fitness Industry - Key Facts

• The market value exceeded £5 billion for the first time in 2019 and was 4.2% up on 2018.
  
  
• One in seven people in the UK is a member of a gym, giving a total of 10 million memberships. This is the highest figure in Europe, after Germany.
  
  
• In England alone, approximately 8.9 million people take part in fitness activities for at least 150 minutes a week
  
  
• In Wales, Scotland and Northern Ireland around 15-17% of people attend a class at least monthly
  
  
• Women are slightly more active than men.
  

There has also been significant growth in low-cost, economy gyms and at the top end of the market, a rise in the number of boutique studios offering yoga, pilates and HIIT, (particularly in areas like London and other cities/large towns).

Another big trend that started before Covid-19 but gathered pace quickly once lockdown began, is signing up for online classes, fitness groups and personal training sessions. Participants take interactive, live classes via Zoom or follow pre-recorded classes on demand.

The fitness market appeals to people of all ages and incomes with room for different types of sports, fitness and training brands to flourish if they can get their marketing and branding right.

Get Ahead of The Competition

It's great to hear that so many people are looking to get fit and healthy. However, it does mean that there is increased competition to get your business noticed - fitness brands will have to work harder to attract new customers.

Here at Smartbags, we help fitness brands market their business by creating eye-catching, custom-printed reusable bags. They provide an economical way to promote any brand and act as walking advertisements each time they are reused. A reusable bag is also practical - members can use to carry their kit each time they visit the gym or studio.

Ideas for Using a Branded Bag to promote your Fitness Business

• Giveaway a custom-branded bag as a free gift with membership. Can also be given away free with purchases of gym equipment or training clothes.
  
• Use as an incentive to attend the gym regularly - offer as a prize for completing a fitness challenge or attending for a month in a row
  
• Add as a branded product and sell to customers in your retail space or online store. Sell as a gym bag alongside other branded goods like T-shirts, training clothes etc.