Summer is the perfect time to build brand awareness with a custom reusable bag created especially for your business. With lots of people out and about enjoying the weather, your branded bag will be seen by everywhere it's carried. Bag Your Brand and share your marketing message far and wide!
Looking for inspiration on how to increase brand awareness for your business? Summer is a great time for brand campaigns and consumers will associate your brand with the good feelings the season generates. Marketeers can make the most of the season by creating a custom reusable bag that's been printed with your business logo and branding.
Bag Your Brand!
Reusable bags are a practical promotional product for Summer campaigns as they can be used on days out, for beach trips, festivals, picnics, camping and any outdoor events.
Bags have a much larger canvas than traditional promo products like pens, mugs and USB sticks meaning the brand messaging can be seen by anyone close by, and not just the recipient.
Design a stunning branded bag for Summer campaigns and your marketing messages will be seen by many eyes each time the bag is reused, thereby increasing brand awareness.
Read: Top 3 Promotional Bag Styles for Summer Promotions
How To Use Promotional Bags To Increase Brand Awareness During Summer
1. As Part of Social Media Campaigns
Social Media can be used to raise brand awareness in several ways. If your business has a stand at events like festivals, PR events, garden shows or food & drink shows, think about using printed bags as a giveaway to attendees.
Create a social media hashtag and encourage recipients to take photos of themselves enjoying their day at the event, along with their new promotional bag bearing your brand logo. Offer a prize for the best photo of the event - it will help customers to notice your brand on the day, encourage them to follow your social media accounts, and will create some fun, engaging content for your brand.
Printed Reusable Bags can also be used as a prize. Fill the bag with branded goodies and run a competition giving out a limited number of goodie bags. Try a prize draw, caption, or photo competition, or simply give them away to the first 100 people to come to your stand. Whatever works best for your brand marketing goals.
The Old Inn Hotel used a limited edition promotional bag in social media campaigns
Victoria's Kitchen Branded Cake Bags Take Centre Stage in a Social Media Campaign
2. Give People Practical Promotional Merchandise for Summer Fun Days & Outdoor Events
Make the most of the summer crowds flocking to festivals, events, beaches and parks. Hand out free branded bags containing other promotional items, or give them away in exchange for an email address to help build your mailing list.
Think about where you'll be meeting your target audience and what their needs are to help you decide on the best reusable bag style to promote your business.
Choosing the Right Reusable Bag Style for Your Summer Campaigns
A thermal bag is great for keeping food & drink cool on trips out as well as carrying goods home from food & drink retailers at markets and foodie events.
Tote bags are the perfect size for trips to the park, shopping and carrying swimming gear. Often used as goodie bags - they are a great all-rounder for everyday use.
Read: Top 3 Branded Bags for Summer Promotional Giveaways
3. Host Your Own Brand Marketing Event
Summer is a great time to host your own event. They give you a chance to meet customers, talk to them in person and show them more about what your business does. Ideas for events include:
- Boost awareness of a cause, health or local initiative by holding community events such as a Summer fair or fun day.
- If you offer a sporting, leisure or learning activity host a free open day so people can come in and see what you do.
- Fashion retailers could host their own Summer fashion show or another special occasion for their cardholders and valued customers.
- Create a branded promotional bag to promote your event and give participants something to take away so that they remember their day.
Need help planning your next event? Visit our Free Guides page and download:
Free Guide to Event Marketing
Event Bags | How to Bag Your Brand for Trade Shows
There are so many promotional merchandise items to choose from but just think how many more people will see a printed bag over the summer months compared to traditional promotional products.
And a reusable bag will continue to be used all year round for shopping trips and not just when the sun is shining! This makes printed reusable bags an economical and long-lasting way to promote any brand and increase brand awareness.
Which Brands Use Printed Promotional Bags?
A well-designed promotional bag leaves a lasting impression on customers and acts as a walking advertisement to attract new customers. We work with businesses in all kinds of industries and create bags for a wide range of campaigns.
Follow the links below to see the branded bags that are best suited to different industries and campaigns:
There are many ways to use branded reusable bags to increase brand awareness - how you do so will depend on your brand and marketing goals. For practical brand marketing inspiration, read our case studies.
Order Deadlines for Branded Bags - Summer 2023
Allow at least 12 weeks or lowest-priced SEA delivery and 3-4 weeks for Express Delivery. Click here for Summer 2023 order deadlines.
If you require bags for Summer and have missed the deadline - don't despair. We can split delivery and send a small quantity via air. Get the benefit of Express delivery, but not the full cost! We can send 20% of your order ahead by air, then the remaining 80% via sea.
To order, just browse our range of reusable branded bags and request a quote for your chosen products. We aim to get back to you with a quote within 1 working day.
Need Printed Bags in 7 Days?
If time is really short and you need branded bags in a hurry try our 7 day print-on stock bag service.