How to Boost Brand Awareness for Your Craft Beer Brand

How to use Branded Beer Bottle Bags to promote craft beer brands & breweries in a crowded marketplace. Boost brand awareness, and create loyal customers and brand advocates. [Updated 2025]

There is huge interest in craft beer in the UK, with the industry worth £1.7 billion per year in 2023. In 2018, there were more than 2,000 breweries - the highest number since the 1930s.

This is great news for the drinks industry. But it does mean there are a lot of beer brands vying for attention in a busy marketplace, so your beer brand must stand out from the crowd.

Nail Your Brand Identity

The first step to attracting attention is nailing your brand identity & personality. This is hugely important for breweries and craft beer retailers in a busy market - customers need to be able to recognise & identify with your brand.

• What are your core brand values?
• What do you offer that's different from other craft beer brands?
• What's your story and why will people want to drink your beer over others?

Get your business story clear and use it to create visuals that tell your brand's story. Be consistent with branding and use it on your products, shop front, website and promotional beer bottle bags.

Three Ways to Use Branded Beer Bottle Bags

Branded Beer Bottle Bags are the perfect promotional product for drinks retailers, breweries, craft beer shops and off-licenses. They can be used in many ways to promote your drink brand.

1. Customer Loyalty Schemes

Create a customer loyalty scheme that will keep people returning to buy again and again! Brew Cavern is a craft beer specialist retailer based in Nottingham. They created reusable beer bottle bags as part of a very successful customer loyalty scheme which helped to create a vibe around their brand and encourage repeat sales.

Beer can be a heavy, bulky and awkward product to carry home. Brew Cavern wanted a Branded Beer Bottle Bag with a strong look that would promote their business locally and serve a practical purpose for their customers by getting their beer home safely! They sold the bags for £3 each, and each time a customer returned with it, they were given a 10% discount on purchases of six bottles or more. This scheme was a huge success with customers and the bags became one of the Brew Cavern's best sellers!

Read the case study: Customer Loyalty Scheme a Success for Brew Cavern

2. Tastings, Consumer Events & Festivals

Events are key to marketing your craft beer brand. They will get you noticed, so make sure your brand has a way of helping customers remember your business after the event has finished.

• Give them away for free at tasting events or to those buying 6 bottles or more.
• Use it as an incentive to get people to sign up for your beer club or newsletters.
• Use them to decorate your stand at foodie and trade shows.
• Hand out free bags at festivals and big outdoor events

Do whatever works for your brand and helps to fulfil your marketing objectives. Everyone loves a freebie and a well-designed bag will create a good vibe around your beer brand.

Festivals and summer events are full of people drinking and enjoying the atmosphere. This is a great way for any beer or drinks brand to boost the visibility of their brand with thousands of people.

Beer bottle bags are available in a range of sizes carrying from one to six bottles, so you can create an economical, one-bottle bag to provide a free tasting sample. A branded cooler bag will help people keep their beer cool on a hot day, making your brand even more memorable!

3. Boost Your Brand Identity on Social Media

Social media provides a great opportunity to create some buzz around your brand. Use your branded beer bottle bags and other branded merchandise as a weekly/monthly competition prize. Think of original ways for people to enter the competition so they feel engaged with your brand.

Ask people to post photos showing where they are enjoying your beer. Choose the photo of the month/week to get the prize! This is a great way to improve your brand reach and create free PR as their photos are shared amongst their friends and followers.

These are just three ways you can boost brand awareness for your craft beer brand. Give them a try and see what they can do for your brand.